I wrote a guest blog for one of my bosses a little while ago and you can find it here. Since then, I’ve been thinking about what I was trying to say and wanted to elaborate on it.
Social Media isn’t a place. You don’t really go to Facebook or Twitter or even this blog. You may navigate from one website to the other, but you’re really just sitting at your computer (or using your phone) and gaining access to a tool. If anything, the place is the tool.
People have been using different tools to reach an audience for thousands of years. If the average person, from any time period and place, was told to share a message with, say, twenty people, of course it’d be different. Somebody in Ancient Greece might travel to the nearest city-state and start talking to people. Somebody in Medieval Europe might post a bulletin in a public space hoping people will read it (providing they all could read). Somebody in America during the 19th century might send out fifteen telegraphs with the hope that a few people will share the message. Now, all somebody needs to do is send out one tweet.
The tools may be different, and Socrates and Martin Luther knew how to communicate their message given the conventions of the day, but there’s no substitute for genuine content and a relevant audience.